From middle-class it is middle-income India, marketers are chasing for volumes. The 166 million households in this category is the new focus.
The traditional Indian desserts market is around Rs 40,000-45,000 crore (Rs 400-450 billion).
A dip in 'dream job' applications could also mean that students are bagging their desired offers in the first go itself.
Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.
One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition
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Gujarat's Amul bagged the top slot with 7.2 per cent share, followed by Mother Dairy and Britannia Industries.
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
A glance back at some of the important ups and down Indian Inc faced in 2018.
Irrespective of demonetisation and GST blues, IIM Lucknow has been able to successfully place their batch of 459 students.
Dilipkumar Lakhi, a prominent diamond merchant and Mumbai's highest individual tax payer till a couple of years ago, has beaten some of the city's top developers to emerge the highest bidder for the iconic Cadbury House.
Nearly 150 companies visited the campus this year.
Mumbai's Charcoal Eats is giving biryani a fast food makeover. Charcoal Eats has recently raised Rs 50 million in pre-series A funding, taking its total capital raised in 30 months to Rs 120 million.
Gamification has the potential to trigger immediate positive responses to learning that an organisation wishes to impart.
Havmor will now make its next journey, across India, under the banner of South Korea's Lotte Group, the confectioner best known for manufacturing and marketing chocolate marshmellow pies under the Choco Pie brand, says Sohini Das.
Horlicks widens brand appeal in increasingly competitive market.
All of these companies are present in India.
Consultants said the fact that Oberoi had no debt on its books and Kalpataru had low debt helped the two in the slow realty market.
Britannia Industries, the bakery and dairy major, has tied up with e-tailer Amazon India for a pilot launch of Good Day Chunkies, a new chocolate chip cookie, for 15 days. The offer is currently on and closes on December 5, after which the product goes to offline (normal retail) stores.
While larger companies like Nestle India, Britannia and the like are often mentioned, some mid-cap companies are also expected to grow at a rapid clip.
More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.
Parag Milk Foods, Prabhat Dairy, Hatsun Agro are sharpening their gaze on the retail space and buttering up their customers.
Suresh Narayanan, chairman & managing director, Nestl India, shares tips on crisis management.
Advertising taglines such as 'Bright in studies, bright in sports' attempted to drive home the message that Bournvita, a chocolate drink, could build a child's mental and physical faculties.
The airline re-built the flight schedule and refunded passengers.
The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.
Yoga, wellness, meditation, Ayurveda, software and ... toothpaste - Sri Sri Ravi Shankar has successfully merged business with spirituality
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